These are my slides for my Plugin Basics presentation for WCNYC 2014.
I mentioned this at the local WordPress Meetup last month and I saw a lot of light bulbs go off. If you deliver WordPress sites to your clients, you should think about purchasing them a ticket to WordCampMpls.
You’ll get to spend the day with your client helping them learn more about WordPress. We’ll even include lunch in your $20 purchase. So you can sit and talk with them about the things they learned in the morning sessions and talk about the things they may want to add to their site. You’ll also get the chance to hang out with them over beers and food at the official WordCampMpls after party at WerkPress.
Hard to Get Client’s Undivided Attention
It’s hard to get your clients to take the time to really learn about what it is you do for them. WordCamps are a great way to get together with your clients and they would never guess it only cost you $20. Take advantage of the great opportunity.
For the longest time, I would check my email hundreds of times a day. It was a bad reflex. I would consistently just check it throughout the day. If I added up the time, I knew I would be very sad about it. I tried and tried to resist the urge to check but I still found myself in email constantly. It wasn’t just on my computer but also on my phone. The phone might have been my biggest enabler.
My first step
The first thing I did to stop checking email was an accident. My iPhone camera had a speck of dust on the inside of the glass. Little did I know it was this little piece of dust that was going to save me…
I went to the Mall of America with my daughter on a Friday afternoon. I was taking her and a friend to the amusement park for the day and when I got there, I thought I should swap this phone out at the Apple store. So I got them their wristbands and headed over to the Apple store to do my exchange. Everything went well but then, because I have strong passwords, I wasn’t able to setup my password software or email. I thought I was going to have an anxiety attack all day. Once I got through the day, I never put email on my phone again.
I always understood the idea of Inbox Zero and practiced for stints of time but when I was getting email on my phone, I’d check it when I was away from my desk but I’d leave emails in my inbox so I could deal with them later. Eventually, I’d get overrun by emails and then found myself not practicing the fundamentals of Inbox Zero.
Great but I sit at a computer most of the day
I do lots of different things at my computer and email always seemed to pull my focus away from what I really had to be doing. In any given day I find myself recording music, editing video, programming, writing, strategic planning, and many other things on top of email communication. I took the idea of leaving email off of my phone and applied it to my computer. I created two additional logins on my computer called Development and Video. I don’t have email setup on either of these logins and it forces me to switch user account to check my email. I did this about six months ago and it has really helped me from checking my email incessantly during the day. When I have time scheduled to focus on correspondence, I switch back to my main account and take care of email.
Creating the separate accounts also let me customize my toolbar for each account’s focus. This helped my productivity in ways other than email. When I’m editing video, I don’t need access to my text editor very often. Depending on the role I’m working on, I need regular access to different software and I use my toolbar to help me keep things a single click away.
You still have to condition your clients
This is just a tool to protect you from yourself. You still have to create a climate with your clients so answering email once a day is acceptable, but that is for another post…
If you are a creative and have ever suffered from the dreaded “Imposter Syndrome,” then you need to watch this video. Neil Gaiman addresses the University of the Arts graduating class. He gives so many great little nuggets of advice, it’s hard to sum them up without transcribing the entire speech.
What are you waiting for? Go watch the video!
Yesterday I shot some video on my phone of my daughter playing pinball. I tend to shoot lots of video that I never edit, so I forced myself to just bust out an edited video in a few hours. It isn’t perfect but that fits my new philosophy of sharing the things I do.
So next time you think you need to perfect the thing you are working on, forget it and just publish it.
Looking forward to a killer weekend in Chicago
I’ll be taking part in the WordPress Business Owner Panel at WordCamp Chicago this Sunday June 30, 2013 at 2:30pm. I love talking about the strategy of running a business around WordPress and I look forward to learning some things from the other 3 people on the panel.
- The other members of the panel are:
- Heather Acton
- Reid Peifer from Modern Tribe
- Nick Pelton from WerkPress
Come check it out and say hello!
Tomorrow, I’ll be presenting at WordUp Minneapolis on Sass. I made this video so I could focus on what Sass can do for you and not how to set it up.
If you were at the presentation, I hope you enjoyed it and here is the video to get you started. The video only applies to Apple computers, sorry I don’t know another way…
I’ll be doing a presentation September 27, 2012 at the WordPress MSP user group meetup. The topic is going to be mostly CSS Preprocessors thru Sass. I’ll also be covering some workflow stuff as I cover Sass. Regardless of which preprocessing language you use, the ideas apply. Free knowledge, pizza, and drinks! For details go to:
Why 2x (double speed)
As more and more great podcasts are coming out, I have been finding myself not being able to listen to all the episodes I am interested in. The biggest reason I have needed to do this is the 5by5 Network. Dan Benjamin is really rounding up some great content with the top names in Apple, Productivity, and Web Design in general.
What am I missing?
The podcasts I find myself listening to most are:
- The Talk Show with John Gruber
- Back to Work with Merlin Mann
- Build and Analyze with Marco Arment
- Mac Power Users with David Sparks and Katy Floyd
- The Big Web Show with Jeffrey Zeldman
- Hypercritcal with John Siracusa
The podcasts I’m planning to check out and see if they can be added are:
So how do I do it?
I use an iPhone app called Instacast. Instacast is great because it lets you subscribe to podcasts and can even cache them for listening in times when you don’t have cellular coverage. It doesn’t cap your downloads at 20MB like iTunes on the iPhone does. Plus it gives you an option to listen at 1x, 1.5x, and 2x speeds. At first it seemed a little bit weird because it does pickup the tempo by… yup, 2x! It doesn’t really sound like chipmunks because it seems to maintain the pitch when it is sped up. I told myself I’d give it a week and see how I felt about it then. At this point I can’t really see myself giving up the ability to cut my listening time in half.
All of the podcasts I listen to also publish show notes on each episode, so I use the podcasts for an overview to the subjects. Then if I hear something I’m interested in learning more about, I go back to the show notes and research the topic from there. I have even gone back and listened to a few sections again.
Yesterday I tried to go back and listen to The Talk Show at standard speed and it felt super slow to me. Give it a shot for a week or so and see what you think…
Class Taken By: Kiko Doran
Taught By: Ben Long
This entire trio of classes has been really interesting because they are all independent of each other but they were taught by the same teacher. This definitely helped to hammer home some ideas of exposure. I had never heard of Ben Long before these videos but I’m curious to check out some of his photography after learning so much about his technique over the last few months. I don’t consider myself to be a photographer but I’ve always been interested in photography. As a web developer, I am always frustrated with the quality of photographs clients give me to use on their sites. As a developer, I can’t really do anything to fix the content so I figure I need to be good at acquiring my own content. Landscapes aren’t really something I will use in my day to day job but I find it is something I can do in a more relaxing way. I don’t have to wait on subjects to pose for pictures. I never have any issue with the fact that I’m a little slower to set my camera before capturing images. I can just relax and get to know my camera better with no stress…
So the majority of this course centered around three different styles of photography High Dynamic Range (HDR), Panoramic, and Black & White. Before getting to those topics, Ben went through the basic concepts of Camera RAW through Adobe Bridge. I have never worked with Bridge before other than just looking at thumbnails through it. To maximize the learning through the course I did all of my initial edits in Camera RAW for all three of the photography sections of my independent study. Camera RAW really proved to be very useful to me. It always seemed to me like something left for the “pros” but I found it is really as simple as you want it to be. It can also be extremely powerful but for a beginner it is really pretty simple and it lays everything out in the order you should edit your pictures… Seems like a no brainer to me now.
High Dynamic Range is the idea of taking multiple shots at different exposure settings and merging them together. Our eyes are able to see way more than any camera can see when it comes to highlight and lowlight comparison. So when you look at a potential shot that has really cool shadows and really bright highlights, there isn’t a camera in existence that can capture it all without compromise on one end or the other. This is where HDR really hits the mark for me. My camera has a feature called bracketing. The idea behind bracketing is I can set my camera for the best picture I can take in a standard mode and then it will take as many as three pictures, depending on my settings. The basic idea is I can take the baseline picture and either a lower exposure or a higher exposure shot. I can also set it to take all three shots. Then I have the ability to go as far as two full stops above or below. Once the camera is set, I generally have found the most luck with taking it at the full 2 stops up and down. I find it gives me the extreme exposure changes and then I can always dial it back in my adjustments when I bring them together.
I chose to shoot my HDR shot of the NYC skyline at night because there is so much contrast between the dark sky and the lights of Manhattan. The night I shot there was a storm which made it even eerier because there was a lot of dark cloud cover and the lights of the Empire State Building reflected off the clouds to create an interesting effect.
Panoramic shots are something I have never shot before. I used to buy the panoramic disposable cameras when I lived in Hawaii but that is hardly the same thing. The ideas behind panoramic shots are to take as many pictures as needed to acquire the subject and overlapping the shots by thirds. I tried to pick landmark spots to ensure I was getting enough overlap to pull it together. I was probably a little too conservative and ended up taking more shots than necessary but I didn’t want to find out later I had made the opposite mistake. This type of shooting is fairly simple to edit together. The biggest choice made in editing is how you want the items stitched together. To get the most of the image you have to make some decisions that can alter the image pretty dramatically. Once you bring the shots into Photoshop with Photomerge, you have to choose between the layouts of: Auto, Perspective, Cylindrical, Spherical, Collage, and Repositioning. I had the best luck with the spherical layout because it looked the most true to what I saw when I shot. I also really like the reposition layout for a very different effect. The reposition gives more of a scatter look as if pictures were just dropped on the table. I’d have to shoot a little differently to really take advantage of that layout but I can definitely see some value in playing with that more in the future.
My panoramic shot was of the old Lackawanna Train Station in Hoboken NJ. I love the way the green came out when I turned up the saturation so it really came out for me in some test shots I had done the day before. I know I can do better panoramic work but I feel like I learned a lot about the concepts and what it takes to compose a good shot. This final image is composed of 8 different pictures. Another key about panoramic photography is the composite images can be huge. I find that when doing it for use on the web, it’s best to reduce the images in Camera RAW and then export each shot with the exact same settings so they don’t show visible lines when you stitch it together. After reducing all the images then import them to photoshop and it will process much faster. It still works pretty fast when you do it with 30MB files, when you consider all it is doing, but it could be a lot faster and the web definitely doesn’t need that kind of detail. Even if you are working in most print situations you won’t need the full quality images once you put these together. All those quizzes I got in my photoshop class that helped me understand print vs screen resolution will come in handy…
Black and White
Finally the black and white isn’t something I learned about as a concept but I did learn a lot of interesting things when it came to doing those edits in Photoshop. This shot was a basement window that reminded me of an old jail cell. In color it really didn’t do anything for me but once I converted it, I loved the way the rust was captured in the black and white image.
All in all I learned a ton about my photography skills in these classes. The most important thing is I know how my camera needs to be set when I want a certain effect. I’m also better at setting my camera without having to take my eye away from the viewfinder. The camera is like an instrument in that way. You need to be able to play it without looking at or thinking about it, if you really want to be good at it. I have practiced a lot on how to get my camera setup without looking at it at all. This practice alone has made me a better photographer than I was before starting this independent study.
Here are my three shots for this class: